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Campaigns

#ModestyIs Campaign

 


A while ago INAYAH held a #ModestyIs giveaway campaign, it was a truly exciting experience for both INAYAH and our lovely followers. The giveaway gave lots of lucky ladies the opportunity to design and treasure their very own evening gown. Our giveaway started off with choosing out of only three amazing winners, however, the entries just kept on flooding in and there were just too many beautiful and inspiring definitions on Modesty that we could not possibly bring ourselves to only choose from three, so we extended it to five lucky winners!

 


@salmazubairx UK 

#Modestyis more than what you wear, it is a mannerism. It illustrates class, inner strength and being self confident, without the associated arrogance or need to boast. It is having self respect and self worth whilst not requiring validation from others.

 

@ibreezeahmed UK 

#Modestyis being confident without being rude, being smart without being boastful, being a leader without pride, being beautiful without being vain, having self belief whilst being open to growth, being helpful without looking down on others, being opinionated whilst being tolerant, modesty is…not immodesty.

 

@fateha_b UK 

#Modestyis intangible yet has so much weight. Starting in your heart, it flows to all parts of your being. Reaching your mind, it beautifies your thoughts; in your lips, modesty adorns your words with grace; in your eyes, it embellishes your vision with dignity. Resting at your soul, it elevates your spirit.

 

@eslimah Estonia 

#Modestyis not a concept of the past, but rather an expression of values, which directly reflect one’s beliefs and dignity throughout time. It is self-esteem. It is self-worth. It is worship. And it is a privilege far greater than we can grasp, for it does not detract, it enhances.

 

@little.wings.gallery Australia  

#Modestyis not a concept of the past, but rather an expression of values, which directly reflect one’s beliefs and dignity throughout time. It is self-esteem. It is self-worth. It is worship. And it is a privilege far greater than we can grasp, for it does not detract, it enhances.


 

Congratulations ladies, we wish you all the best in creating your ideal occasional gown. Each and every single entry was truly meaningful and written with such detail. What caught our eye the most was the way the definitions reflected a balanced approach on the very essence of modesty.

 

www.inayah.co

 


 

#INAYAHWestfield Campaign

 

During the first week of April 2016, INAYAH opened their first ever physical store to commemorate modest fashion by venturing to Europe’s leading mainstream mall. Of course, we know that no exceptional visit is complete without a #selfie so we asked our customers to take their in-store photographs during the Launch Week of our Pop-Up Shop. These images could have been anything ranging from a selfie, to a photograph of their purchases, a snapshot of their experience in-store, or of store interiors. These images were then posted to Instagram including the hashtags #INAYAHWestfield #LaunchWeek @inayahc. By doing this, customers were automatically entered into our competition where 1st prize won a wardrobe makeover of 10 outfits, 2nd prize wins 30 hijabs and 3rd wins a £300 in-store voucher!

The campaign was so successful that we decided to extend the campaign by announcing a winner every 2 weeks. We were so impressed by all of our customer’s creativity and flair and we want to thank everyone who took part in making our Pop-Up Shop a huge success. This was an unforgettable experience and we hope it was the same for you.

 

Congratulations to all our winners!

Launch Week Winners:

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